I’m here to show you some behind the scenes of my 9-5 life as a Digital Marketing Manager. I live at home with my parents in the Bay Area, and recently turned 25. I’ve been out of college for about 3 years now.
It’s been a while since I’ve been active on my own platforms, because about six months ago I started working as a Digital Marketing Manager at a healthcare and technology company based in the Bay Area. I finally made some videos showing how my day-to-day looks like as a Digital Marketer. I made an office edition (I used to go into the office frequently), and a working from home edition (which is what most of my days look like now.)
Here’s some brief background to my role and how I got here:
What did I study in college to get my role in Digital Marketing?
I studied Economics at the University of California, Los Angeles (UCLA). I was also interested in marketing, so I pursued a lot of marketing roles alongside more “traditional” business roles.
How did I get to my role in Digital Marketing after graduation?
I transitioned from an Associate role at AlphaSights in New York into marketing myself, because I decided after six months of working in a more corporate business setting that it wasn’t creative enough to be sustainable. Thus, I started interviewing for marketing roles before deciding to become self-employed to work on my own projects like Youtube and Babeboxers. About six months into that, I started getting a lot of marketing offers. I decided to take some interviews and ultimately ended up really liking CityHealth, although I hadn’t fully intended on becoming a full-time marketer.
What do I do as a Digital Marketing Manager?
I mainly help to design and execute various marketing initiatives around our COVID-19 testing and Urgent Care practices. I work with Design and Sales to create campaigns across email marketing, paid ads, and organic content. I also strategize marketing initiatives and plans for certain branches of the business. I run our Youtube channel and Instagram.
What do I enjoy about my role?
I love how talented, hard-working and adaptable my team is. It’s super important to be surrounded by a culture that you align well with, as it helps you become more motivated to the company’s vision and business goals. I also love the day-to-day variety of tasks that I do, and I’ve learned so much about marketing since I’ve started this role!
Now, let’s go to the videos!
First is a video of A Work Day in the Life of a Digital Marketing Manager Working from the Office. I love that my company uses the shared co-working space model. We chose Spaces as our co-working office, and I used to commute there about 2-3 times a week. Unfortunately, the office is a bit far from me. I used to commute about an hour each way, which is on the higher side of commute time for Bay Area professionals.
Next is a video of A Day in the Life of a Digital Marketing Manager Working from Home Edition. This is a WFH edition of my role. I set up a really simple no-frills home office in my second bedroom. Some days I get into a really productive flow working from home, and I wanted to share what one of those days would look like. I do enjoy the office setting better for work, but the time and energy saved from the commute is definitely a solid trade-off in terms of productivity.
Thanks so much for reading this article! If you have any questions, please comment in the following videos because I’m currently most responsive on that platform.
Love,
A
